November 26th, 2005

Bloody Incredible

Posted in The Job - Comment by 200

I’m a member of several police forums; they are great for a lift just when you thought you’d heard it all. Sometimes I put my point of view, sometimes I just watch, or ‘lurk’ without saying a word but enjoying the spectacle as people ‘debate’ over the most trivial of things.

Something grabbed my attention this week in one of them. I’m not often shocked; I’ve been a police officers for nearly 30 years, so little surprises me. I was, however, stunned at the following.

The police recruitment field is a tough business. Ask anyone who has applied to join the Met in the last two years (especially if you are a white male, but that’s another story). There are usually hundreds of applicants for only tens of places which means a large proportion of people are going to end up disappointed. I’m led to believe that something like 60,000 people a year apply to to join the ranks of the boys & girls in blue.

In order to help people get a competitive edge, several companies have sprouted offering help and guidance on how to make it through the recruitment maze and come out happy the other side. Two of these companies have started advertising on the police websites.

Apparently, you pay some kind of largish fee to go on a  one-day conference where you get hints, tips and guidance on how to pass the police recruitment process. I believe these involve ‘consultants’. I don’t know much about consultants other than there are millions of retired senior officers who are police officers one day, retire, and come back to do the same job only for more money as consultants the next.

These recruitment consultancies have websites, (doesn’t everyone?) where they advertise their ‘wares’. I guess you do what you can to get visitors to your website and advertising on police websites is just one way.

Another way is to pretend to be your closest business rival and get people to come to your own website when they think they’re actually going to your rival’s. How do you do this? Simple, register websites which are mis-spelled versions of your rival’s name and point it to your own site. Anyone familiar with the dregs of all websites, porn, will be familiar with the concept.

Another way is to see what domains your rival has registered and then register any they haven’t. Is it illegal? I don’t know but I know if I tried to register (assuming .com,, .org & .net are already on Ronald’s books but he forgot .ky) and I pointed it to my own website selling parts of cow in  a bap, you can bet your arse big Ronald and his suited cronies would be on my case faster than a non white recruit through the welcome gates at Hendon.

So who could stoop so low as to do this then? Step forward the guys at In2Blu *. Contrary to the first paragraph on their website, they are not the “UK’s only specialist company dedicated to helping people like you to land a job as a Police Officer in England, Wales or Northern Ireland.” But I suspect they are doing all they can to force everyone else out of business.

One of their rivals is The Interview Success Company, who also have a website. They can be found at sadly for them, they forgot to register Never mind, In2Blu have registered it, only they point it at the In2Blu website. So people who wish to visit the Interview Success Company but use .com instead of will find themselves at In2Blu’s website. And just in case In2Blu don’t steal enough of the other company’s potential clients, they’ve also registered & .com so if people don’t spell success with 2 c’s they’ll also get shoved across to In2Blu’s website.

You might think all is fair in business. I don’t know if you’d be right or wrong. I just think it’s unethical to carry out business that way. When you realise that the guys who run In2Blu are serving police officers (as are the Interview Success people) you might agree with me that it’s a f****** disgrace!

* I have used an incorrect spelling of In2Blu as I have no wish to assist them getting higher up the search engine rankings.

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  1. 2pc says:

    I am currently in the process of applying to GMP.
    It’s been a long process and I know many who have failed.
    I’ve been reading blogs of coppers for quite a while and just found yours.
    I thought I may put another side to your intoblue story.
    I’ve jus had my police SEARCH assesment, TBH it was a nightmare. They put you in made up situations which will like never occur in real life, and try and assess you on a couple of tick box’s in the space of 5 minutes.
    The pressure is terrible and you have no idea what they’re looking for…..
    Well I had more of an idea.
    I paid the money and went intoblue.
    I found the day invaluable and I’m in no doubt had I not gone on it I would fail the SEARCH assesment.
    I have no idea what assesment you sat but as I’m a white male, I doubt it would be as difficult as today’s.
    INTOBLUE was run by serving members as cheshire police. They did not tell me the answers but they gave me the equipment to go into the assesment.
    Imagine if you had to interview a suspect without any training.
    Well that would have been me in my assesment without intoblue.

    February 10th, 2006 at 16:29

  2. 200 says:

    a) Perhaps you might want to do some research about what kind of assessment people had years ago, You have no idea whether it was more doifficult.
    b) Thousands of people get into the police without the help of these companies, indeed, the majority of successful applicants haven’t been on a course
    c) If they helped you, that’s grand. It has nothing to do with the story here though, which is about the ethics of the people who run it, unless of course, you are saying just because they provide a service of use to some people, that negates their need to run their business in an ethical way – I’d suggest, being serving police officers, they have a duty to be ethical even above and beyond other non-police businesses.

    February 10th, 2006 at 21:39

  3. Keithw says:

    Well replied 200, but perhaps the tutors knew he was applying for GMP :mrgreen:

    February 21st, 2006 at 00:44

  4. Keithw says:

    Quote from 2pc
    “They put you in made up situations which will like never occur in real life”

    Having retired could you please inform me what those situations might be, you may live if successfully accepted, to regret that comment. Ask any serving Officer.:oops:

    February 22nd, 2006 at 22:27

  5. 2pc says:

    I was simply attempting to put another side to things
    Not attempting to justify their (commonly used on the internet advertising means).
    I come from a family of coppers (dad being retired) so I am aware of recruitment in the past.
    By situations you may never meet, let me tell you about the assessment. The role plays you do are in no way related to the police, but are customer service based.
    You play the part of a customer service manager for a shopping/leisure centre.
    1/ A shopkeeper is complaining of shoplifting, he keeps blaming these bloody pikeys (their words not mine)
    2/ A case of bullying between 2 colleagues
    3/ A row over a parking space
    4/ I problem with drunk kids
    I maybe was a bit flippant when i said u will never see these situations cos you probably would, but they are warped to suit the recruitment process.
    In each role play you the actor will use language/behaviour which is completely unacceptable, if u fail to pick of this at any point, you instantly fail the day. (stuff like bloody pikey, racist, sexish, homophobic comments).
    Maybe you assesment was harder maybe not.
    I found intoblue helpful despite their somewhat dubious advertising methods.
    Does going intoblue make me a bad copper?

    February 27th, 2006 at 22:41

  6. Spelling says:

    It is nice to see good quality information available. Keep it up . Many thanks.

    March 3rd, 2006 at 21:19

  7. Gayle Surratt says:

    Thanks for the information. My husband was looking for this.

    March 10th, 2006 at 01:52

  8. Jeanne McDaniels says:

    I am glad I came across your post. Thanks!

    March 10th, 2006 at 03:59

  9. In2Police says:

    Into Blue are currently not trading. Politcial over-sensitivity to a recent article in a broadsheet possibly? I see no problem with offering training to potential recruits. It is a unique assessment requiring particular skills. As has been commented, new skils require training. The ‘ In2Police’ company offers in-depth, higjhly successful training to potential recruits. The fees are commensurate with private training in business, if not slightly less and candidates always have the option to attend local college courses should they so choose. Professionally, I wouldn’t like to comment with regard to the ethics of other traders but it is In2Police company policy to operate ethically at all times.

    March 13th, 2006 at 16:53

  10. billy says:

    your all a bunch of sad moaning fuckers.

    March 3rd, 2007 at 11:13

  11. Stan Still says:

    Takes one to know one Billy

    Make sure the door doesn’t hit you in the arse on your way out!

    March 3rd, 2007 at 13:45

  12. harry says:

    To suggest that black people and other ethnic minority people are fast tracked into the police is utter twaddle as i know well enough that this is not the case in surrey police. I have only ever seen three black police officer during my time as a member of the public. I know a lot of black people who have applied to be boys in blue and they have all fallen by the way side. So please! spare us the the sob stories.

    May 6th, 2007 at 20:02

  13. 200 says:

    Er, which sob story are you referring to Harry?

    May 6th, 2007 at 20:47

  14. Baz says:

    hi i am about to go on my assesment day which involves the role play thing.
    Anyone tell me what type of things or what role i will have to play?

    April 24th, 2008 at 15:06

  15. Ben says:

    On a similar note, I was just browsing Amazon and came across this book:

    It has received 37 5 Star reviews, but I couldn’t help but notice that the vast majority share a very similar format (eg recommending some courses run by the author) and have, as a rule, been submitted by people who have only ever submitted one review… Maybe I’m being too sceptical?

    September 14th, 2009 at 09:17

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