August 30th, 2010

Deadly Distractions

Posted in The Job - General by 200

Thirty-year-old model, Kelly Brook, features in a new advertising campaign for Reebok trainers.

The voluptuous female struts her stuff bereft of clothing – apart from said trainers – on billboards across the country this month.

What has a gorgeous, naked woman got to do with this blog? Not enough, but you may well ask.

It seems the Institute of Advanced Motorists are gravely concerned. They say the adverts are certain to cause serious or possibly even fatal accidents as male drivers crane their necks for a close look.

They appear to disregard the danger to lesbians.

Peter Rodger, head of driving standards at the IAM, said: “Some of these ads will be more distracting than others, and some will be placed where the effect is particularly significant. They all add to the clutter pulling your visual attention away from the road and adding to the information you need to process as you drive along.”

I can think of worse sights to leave the world by.


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