You know that bosses have got a skew-wiffed attitude to their job when they spend Ã‚Â£30 million a year on public relations.
PR budgets have rocketed 40% in five years as forces try to improve their image. Some forces are paying PR staff up to Ã‚Â£80,000 a year, three times as much as a starting constable.
Mind you, it’s not all the chief constables’ fault. The government have said they are taking away targets but say police must raise their public satisfaction levels from 46% (of public satisfied with the police) & have introduced a new, er, target of 60%. So we have the ridiculous situations where forces are trying to win PR awards in completely inappropriate cases.
In the last few years the PR budget at Kent has gone from Ã‚Â£205,700 to Ã‚Â£805,000, it doubled in Dyfed Powys, Gwent, Humberside, Northumbria, North & South Yorkshire. The Met’s spend went down last year to Ã‚Â£5.8million. At least 6 other forces spent over Ã‚Â£1million.
Chiefs have been told to cut over Ã‚Â£540million from budgets over the next 3 years.